Privacy


Here at the Label Clothing LTD we are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred and disclosed by boohoo. It applies to data collected when you use our websites, iOS and android applications, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It covers:

  • The personal data we collect

  • How we collect your data

  • How we use your data

  • Marketing preferences, adverts and cookies

  • Links to other websites and third parties

  • How we share your data

  • Your rights

  • Changes to this privacy notice

  • How to contact us

Our commitment to you

We take the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. This privacy notice describes the personal data we are collecting about you and how it is used.

We will only collect and use your personal data for the following purposes, to:

  • Fulfil your order(s)

  • Keep you up to date with the latest offers and trends

  • Give you a better shopping experience

  • Help us to make our marketing more relevant to you and your interests

  • Improve our services

  • Meet our legal responsibilities

How we keep your data safe and secure

We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.

We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.

In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

 

The personal data we collect

Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website.

The following groups of personal data are collected:

  • Identity Data includes information such as: first name, last name, title, date of birth (optional), occupation, personal description, photo and gender.

  • Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number, loyalty programme membership number, and social media id (if you log in by social media).

  • Financial Data includes information such as: payment card details and bank account.

  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders, and details of any rewards and bonuses awarded.

  • Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.

  • Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.

  • Usage Data includes information such as: how and when you use our website/app, how you moved around it, what you searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty programme activities; and details of any other the label clothing products and services used by you.

  • Marketing and Communications Data includes information such as: your preferences in receiving marketing from us and our third parties and your communication preferences.


How we collect your data

We may collect personal data about you in the following ways:

  • Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

    • Purchase products on our website;

    • Subscribe to our newsletter, discussion boards, social media sites or create wish lists;

    • Enter a competition;

    • Complete a voluntary market research survey;

    • Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);